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News
Snapchat launches shoppable AR Lenses
2+ day, 8+ hour ago (36+ words) campaignlive.co.uk Snapchat is now allowing advertisers to add a button to their Lens with which users can open a website, play a video or install an app, while staying within Snapchat....
FORVIA HELLA Invests in Distance Technologies for 3D AR HUD
3+ day, 4+ hour ago (269+ words) FORVIA HELLA has invested in Finnish startup Distance Technologies and partnered with it to develop a mirrorless 3D augmented reality head-up display for cars. The display superimposes real and virtual content so that the driver perceives them as a single consistent…...
Mid-Atlantic Regional Maintenance Center Technicians Use Augmented Reality to Bring Real-time Support to the Fleet
3+ day, 16+ hour ago (460+ words) Last spring, the Navy introduced a transformational Augmented Reality Maintenance System (ARMS) to the fleet and began installing the technology aboard ships to deliver real-time maintenance solutions to Sailors deployed at sea. ARMS is a remote-assistance technology developed by the…...
The 10 Best AR Agencies in the World (2026): AR Mirrors, Filters & Immersive Experiences Compared
4+ day, 2+ hour ago (206+ words) The AR agency market is consolidating, and most players specialize in one piece: social filters, luxury try-on, immersive environments, or WebAR platforms. Mirror Experience stands out...
AR and VR: the hype and the reality
5+ day, 10+ hour ago (36+ words) Campaign UK With more brands turning to both augmented and virtual reality, we look at the differences between the two and the challenges and opportunities that they present....
Beyond headsets: Spatial computing's future
5+ day, 22+ hour ago (757+ words) Spatial computing is about much more than VR headsets. As the technology matures, designers and engineers must remain open to new ways of working in order to see its benefits, writes Oluwaseyi Sosanya of Gravity Sketch The biggest challenge facing…...
Snapchat Unveils 12 Harry Potter AR Lenses Ahead of HBO Max Series
1+ week, 4+ day ago (414+ words) I’m Ankitha, a content editor with two years of experience in crafting and refining high-quality content across tech, fintech, and print media. I focus on transforming complex technical concepts, financial trends, and technological advancements into clear, polished, and impactful content…...
A look at Snap's bet on Specs AR glasses; sources: Evan Spiegel wore them for an interview against internal advice, planned outside funding for Specs never came
1+ week, 4+ day ago (12+ words) Top news and commentary for technology's leaders, from all around the web....
Lumus is ready for a better, brighter AR glasses future with Quanta partner
1+ week, 4+ day ago (386+ words) Lumus is expanding its partnership with Quanta this week, which brings a licensing agreement between the two companies for next-gen waveguides. Lumus states Quanta will manufacture its next-gen waveguides: the Z-30 2.0, A-Lens 30 (30-degree FOV), and A-Lens 50 (50-degree FOV). The company was…...
XReal Xbx a01+ Review: Affordable AR Glasses Bring A Portable Theater To The Masses
2+ week, 2+ day ago (476+ words) X by XReal, and more specifically the "xbx a01+ glasses" are the company's attempt at making this idea more accessible to more people, but it does so with something of a compromise. I've been using the a01+ for about two months and…...